Clemmy’s Ice Cream Steps up Efforts to Encourage Healthier Eating
When Jon Gordon, the founder of Clemmy’s Ice Cream, the world’s first and only commercially-produced sugar free, all natural ice cream recently read about Whole Foods Market’s CEO John Mackey’s concept to reposition the chain as a champion of healthy eating, he immediately knew it was the right idea and wanted to offer his company’s support.
Mackey’s call to action for his firm was tempered by the challenge that the food industry well understands; people are not always eager to pay a premium for higher quality and healthier food even if it is clearly better for them. That’s why Gordon has sprung into action as one of Whole Foods Market’s vendors and launched a National “Healthier For Less Initiative” which immediately reduces its prices to Whole Foods and all of Clemmy’s retail store accounts nationally (including Hawaii), provided the savings are passed along to the consumer.
“I agree with John Mackey that people are generally hesitant at first to spend more money for healthier food, but once they start eating products that are better for them, they clearly feel and see the difference and then it becomes part of their lifestyle,” says Gordon. “If I can help some of the 90% of American households that buy ice cream on a regular basis to be healthier by eating Clemmy’s Ice Cream and thus eliminating a massive amount of sugar from their diets by reducing my prices for a while, then that’s what I’ll do. Like so many entrepreneurs that start businesses out of necessity – in my case because I love ice cream but was becoming diabetic – my reason for doing it was mostly to help people – especially kids – to get off of sugar which is known to cause so many health problems.”
As part of the Clemmy’s National Price Initiative (Healthier For Less Initiative), Clemmy’s Ice Cream can be sold at the retail level for as little as $3.99 per quart which is double the size of most nationally known super premium brands that sell in pints. Previously, the suggested retail price was $5.99 for one-quart containers of Vanilla Bean, Chocolate, Coffee, Toasted Almond, Chocolate Mint Swirl, Chocolate Chip and Butter Pecan.
A healthier alternative to typical sugar-loaded ice cream, Clemmy’s is the first sugar free, super premium, rich and creamy ice cream that is commercially produced. The product represents the only ice cream choice available to diabetic and lactose intolerant consumers – a group that collectively represents approximately 100 million people or an equivalent of one third of the U.S. population. The exciting line of Clemmy’s ice creams, which has garnered substantial national media acclaim and the endorsement of high profile nutrition and health experts such as best selling NY Times author and contributing editor for USA Today, Jorge Cruise (The Belly Fat Cure), has been on the market for 18 months and is on sale nationally. As of the first week of October, it will be in 24 states, including Hawaii and Washington, D.C. and available in 3,000 supermarkets.